How can brands earn everlasting relationships from their target audiences? If your answer is awesome ads showcasing a product or a service then your answer is wrong. Plenty of Researches have proved that Consumers today have short term memory of ads and many are even blind to it.
To get your consumers’ attention brands today need to create immersive brand experiences and a consumer who experiences your brand through immersive technologies such as Augmented Reality will remember your brand for years to come if not a lifetime.
Let’s take Coco-Cola for example. Coco-Cola is using augmented reality experiential marketing for years.
Imagine you playing soccer with world-famous professional players? Will you forget it ever in your life? This is an apt example of what experiential marketing is all about.
Below are some more examples of how Coco-Cola is using augmented reality for years to win as well as keep loyal consumers and create engaged brand advocates.
Want to make your brands marketing more “experiential”? Give your marketing campaigns a boost by calling +91 9164 3615 55 or email firstname.lastname@example.org (in a box)
Let’s explore a few strategies of Experiential Marketing that you can take advantage by adapting to your own brand.
But first some statistics
75% of people in a study by TINT believed that user-generated content is more authentic. And the research giant Nielsen found that 83% of people it surveyed took action based on recommendations from friends and family.
It’s a no brainer that your friend will trust your word more than mine. And its time brands create marketing campaigns that encourage user-generated content.
Social Media and Augmented Reality has made this easy for you. For example in the above coco cola example fans where actively posting selfies on their Facebook and Instagram channels which their friends and family could see and engage with. Hear about Viral Marketing?
No matter whether your brand represents beauty, sports, travel or something totally different — there are individuals called influencers whom people seek or look up-to for expert advice and insights. Involve them as part of your experiential marketing efforts if budget is not a constraint.
Fullscreen reported that 54.8% of people between the age group of 18-24 and 44.3% of people between the age group of 25 to 34 trusted influencer posts.
Again Coca – Cola’s soccer promo is an apt example of how they used influencer (soccer pros) marketing to influence consumers.
Post events brands need to keep their experiential marketing campaigns fresh with new content. Consumers pay attention to brands once they are activated and expect high-quality content especially video content at regular intervals. Many marketers plan for before, during and post experiences.
Earn Media Coverage
With Augmented Reality Activations you can give out press invites for local media coverage and work with journalists for free but gain far-reaching results.
Journalists prefer email pitches followed by snail mails. Wooing the journalists and convincing them that the story is worth covering is easier with experiential marketing.
Why should you care to convince them?
According to Cision’s study audiences view earned media as the most authentic form of marketing.
Create a cohesive marketing and communications strategy that takes experiential campaigns to the next level.
Make your brand win the battle of marketing with augmented reality as your experiential marketing weapon.
With experiential marketing, brands can keep the momentum going even after the memory of the event fades.
Next, we will be writing about how Augmented Reality Apps can be the best sales lead generation tool.